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Hans Sternberg, We Were Merchants (2009)




Genre: Speech

Place Covered: Baton Rouge, East Baton Rouge Parish, Louisiana

Copyright Holder: Louisiana Educational Television Authority

Date Issued: 2009-10-28

Duration: 00:22:43

Subjects: Sternberg, Hans J., 1935- | Authors | Rotary Club of Baton Rouge | DEPARTMENT STORES | Goudchaux/Maison Blanche (Firm) | Business


  • Weill, Lynn Speaker
  • Sternberg, Hans Speaker


A speech by Hans Sternberg before the Baton Rouge Rotary Club on October 28, 2009. Sternberg is the CEO of Starmount Life Insurance and the author of “We Were Merchants.” He discusses the history of Goudchaux’s and Maison Blanche, his family’s famous south Louisiana department stores.