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The Nathan Group Profile (1988)




Genre: Newsmagazine

Place Covered: Baton Rouge, East Baton Rouge Parish, Louisiana

Copyright Holder: Louisiana Educational Television Authority

Date Issued: 1988-05-22

Duration: 00:10:18

Subjects: African American business enterprises | Politics | PUBLIC RELATIONS


  • Masingale, Sonya Host
  • Nathan, Sandra Interviewee
  • Nathan, Bethel Interviewee


This segment from the May 22, 1988, episode of the series “Folks” features Sonya Masingale’s profile of the Nathan Group in Baton Rouge, a public relations firm that specializes in marketing conservative candidates to the black community. She interviews Sandra Nathan, the president, who discusses: moving to Baton Rouge in 1979; starting the Nathan Group; their work with Republican candidates; and working with her spouse. Masingale also interviews Bethel Nathan, the vice president, who discusses: his business partnership with his wife; finding their company’s niche; their goal of selling individuals and not political parties; how they measure their success; and their decision to move to Baton Rouge.